The success of an event depends largely on its effective promotion before the due date. Whether it is a networking program, public seminar, or a charity event, a large-scale promotion can help you maximize your ROI from the event. However, planning an effective promotional campaign requires a lot of time and energy. Marketing an offline event becomes even more difficult, as it involves different types of activities, such as distributing flyers, brochures, holding press conference, and so on. However, with the introduction of social media and online networking, a large number of organizers are using this platform as a convenient channel for promoting their events. Here is a brief overview of the ways, which you can use to promote your offline events through social media to make them successful.
1.Blog: In recent times, blogging has emerged as one of the most popular ways of large-scale promotion of an event. To keep your audience engaged, you can create a blog post about the upcoming event and post it on your website. You can introduce your speakers and talk about the topics you are going to discuss in your event. You can even include pictures from your past events in your blog to make it interesting. A well-written blog is likely to encourage people to register and also spread the word about your event, thus maximizing attendance.
2.Facebook: In recent years, Facebook has become an important platform to promote your event to a large number of audiences. The platform has its in-built event application, which is simple, convenient, and easy-to-use. You can use it to create the detailed list of the attendees using this feature. There must be a "Show the guest list" button, so that you can check it, if necessary. Finally, do remember to invite all your friends to the event, as it will maximize attendance.
3.Twitter: Twitter is one of the leading social media tools that help create a buzz prior, during, and after your event. Twitter has its in-built feature called hashtag, which helps you do the same in a more convenient way. Choosing a short and easy hashtag is a wise idea. However, you need to keep your attendees updated about the hashtag by mentioning it during the event, on your website. Twitter also lets you create a widget, which only displays the comments concerning your hashtag, thus making your event popular.
4.LinkedIn: LinkedIn acts as a great promotional platform for your event. You can use the "add an event" feature on LinkedIn to post your event. Make sure you click the "add more details" button. It helps you to add the website URL, a short description of the event, and, most importantly, some industry- and event-specific keywords that help you draw potential audience.
5.Email Marketing: Email marketing has always been a widely used tool for the promotion and marketing of your event. Presently, it is used for promoting an offline event as well. It has replaced the manual promotional campaign, which includes printing and distributing flyers. You can directly mail your potential attendees mentioning a detailed list of your upcoming events., You can even create separate lists for each event by using the Email Marketing tools, such as AWeber, Constant Contact, or Mail Chimp. Furthermore, it lets you create a webform where people can create RSVP for multiple users. You can even add a "Share this" button at the end of your e-mail and let the recipient share it with his friends and colleagues. It is likely to increase your event attendance.