Winnipeg officially has a new manufacturer and emblem.
Financial Development Winnipeg launched the new brand, “Made from what’s serious,” on Wednesday afternoon. The slogan came from extra than two a long time of engagement with Winnipeggers and the model will be utilized to appeal to tourism and expense in the metropolis.
“There has usually been a realness and sincerity to how Winnipeggers speak about this metropolis and regardless of whether you stop by below or live listed here, there is a excellent story to inform,” stated Financial Progress Winnipeg’s Dayna Spiring.
“What our research observed is that Winnipeggers are proud of the ingenuity, creativity and industriousness of our metropolis. We construct excellent issues listed here, we commit in them, we protect them and we require to celebrate them.”
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The brand name was designed in partnership with Journey Manitoba, whose president Colin Ferguson reported he’s “thrilled” the town has a unique brand that will motivate Winnipeggers to just take on the role of ambassador for their city.
As of Wednesday afternoon, the “Made from what is real” model began a rollout marketing campaign on social media, tv, and even in motion picture theatres.
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