‘Protected by Android’ is Google’s new safety branding

Google is at any time on the quest to enhance the standard notion of protection and privateness on its mobile operating process. The most current effort is called “Protected by Android” and that branding appears to be like set for a broader rollout.

The Android YouTube channel these days uploaded a 50-second video about how the OS “is all about holding you and your information secure so you can concentrate on what issues most.” Still visuals of persons working with smartphones – presumably Android-powered types, but we’re quite positive there is just one of an Iphone 8 As well as at :05 – with small captions are utilized in the course of: 

From detecting and defeating lousy applications to aiding you command your personal info, you are always safeguarded by Android.

A slick animation sees the environmentally friendly Android head morphs into a checkmarked shield: “Whatever you are up to, you’ve got peace of mind when you are shielded by Android.” Highlighted system and ecosystem features incorporate:

  • Confirmed by Engage in Shield: “You’re harmless from malware and hazardous apps”
  • Month to month protection updates: “Defended by non-halt security”
  • Place access permissions: “And in regulate of your personalized information” 


The ending tagline is “Android has you protected so you can target on what issues,” although there’s a url to protectedbyandroid.com though that just redirects to android.com/safety.

Besides this ad, Google at I/O 2022 showed off Android 13’s future unified “Security & privacy” configurations website page. Underneath the notable “Scan device” button there is the exact same “Protected by Android” branding and defend.

The website page will be anchored by new action playing cards that notify you of important ways you really should take to tackle any security risks. In addition to notifications to warn you about challenges, we’ll also give timely suggestions on how to greatly enhance your privacy.

Additional on Android:

FTC: We use revenue earning auto affiliate backlinks. Additional.

Look at out 9to5Google on YouTube for a lot more news: