“Rich” and “elegant” are not the sorts of terms you typically affiliate with plant fertiliser. In fact, any quick tour via your local gardening centre is very likely to reveal rows and rows of industrial-measurement yellow bottles, plastic tubs, and plenty of sort brandishing the text “all-purpose”. This could not be a further more cry from the apparently high-class route Paris-primarily based Leslie David Studio has taken on a new line of plant fertiliser, Sowvital. The products is based mostly on the premise of self-treatment for plants. But, somewhat than staying earthy and household-grown with visuals, Leslie David has positioned Sowvital nearer to the embossed class of a coveted beauty line – a product or service that appears to be additional suited to a lavatory cupboard than a kitchen sink cabinet.
Founder Leslie David tells us that the idea for the product or service came from the lack of substantial top quality, entirely vegan and environmentally conscious houseplant fertiliser for environmentally friendly-fingered prospective buyers. “We remarkably learned that regular industrial fertilisers, commonly derived from blood, fish, bone and manure, can consist of traces of antibiotics, steroids and pathogens.” Aiming to make a new “plant care” space of the market place, Sowvital will allow gardeners to choose care of their residence vegetation in a ritual-like fashion – significantly like a attractiveness plan. Together with envisioning the brand name as a complete, Leslie David Studio labored on almost everything including the logo, typography, imagery, campaign, web site and illustrations.
It’s a hefty endeavor, but you experience what you sow, and on Sowvital, the studio built certain to implant a boggling array of visual references into the DNA of the brand name, all plucked from peculiar, creative corners of planting history. “We’ve been really frantically looking at a whole lot of classic gardening publications, technological manuals, previous botanical drawings,” states Leslie. “We also appeared at a good deal of lover zines, little editions from the 70s, as the houseplant was acquiring a massive instant at this time.” As a job created with plant wellbeing in thoughts, the marvellous psychedelic album for crops Plantasia in a natural way performed a element in inspiring the do the job, specifically feeding into some of the illustrations on the perform.