Kolkata’s legendary Park Avenue Metro station now athletics a ‘brand’ new look | Kolkata News

KOLKATA: The legendary Park Avenue Metro station, a single of the oldest and largest tube stations of the country, now has a new search, many thanks to station branding.
Salt Lake Society for Hotel Management, has acquired the co-branding legal rights of this station. Metro Railway, in demand of Kolkata’s immediate transit technique, has provided a 1,500 sqft room of Park Road Metro station to this company team for display of their merchandise.
10 Metro stations have so significantly been co-branded with unique company entities. This will maximize Non-Fare Income for Metro Railway, Kolkata.
TOI described on Friday about the most new branding physical exercise on the component of the carrier – the side walls of tracks inside of Metro tunnels. With aggressive branding ventures, Metro Railway has grossed 71% a lot more than its former year’s earnings in NFR.
Officials explained Metro Railway, which operates Kolkata’s lifeline – the North-South corridor and is in charge of the city’s rapid transit network, gained Rs 19.45crore in 2021-22, which is a whopping 71% bigger than previous 2020-21. Metro Railway, as element of Indian Railways, has played a pivotal function in raising its NFR by adapting many progressive methods, which is mainly dependent on passenger earnings. It has finished branding of 10 out of 33 Metro stations, along the North-South and East-West corridors, taken a multi-pronged system to increase NFR by means of advertisements inside and outside the house Metro rakes, facet walls of escalators, hoardings in open room and so on.