Google drops ‘Go’ branding from light-weight Gallery Go application

Later this yr, YouTube Go will shut down immediately after becoming deemed no lengthier necessary. In a probable indicator of matters to come, Google’s “Gallery Go” application this 7 days shed its “Go” branding.

Android Go debuted in 2017 (8. Oreo) as a variation of the functioning technique optimized for reduced-end components. This initiative prolonged to initial-get together apps that were being redesigned for the OS variant. The preliminary wave of applications that appended “Go” to the title integrated Google Search, Assistant, YouTube, Maps, and Gmail.

Gallery Go introduced in mid-2019 as a light-weight edition of Google Shots that was significantly concentrated on offline utilization. Coming in at less than 10MB, the application can mechanically manage your library into people, selfies, character, animals, paperwork, videos, and motion pictures, whilst there’s straightforward vehicle-boost modifying.

With version this week, the application is now just called “Gallery.” “Go” has been eradicated from the icon/title, application bar, and Engage in Keep listing. At about 100 million downloads, it is one of the handful of Go apps readily available for all equipment. (Lookup, Maps, and its Navigation component are the other people.)

There’s actually some precedent for a branding change of this nature with “Files Go” turning out to be “Files by Google” in 2018. That marked the application pivoting to a wider audience, but it is unclear if Gallery will observe a related path as Google Images is remarkably well known and an critical product or service.

It’s too early to ascertain whether a broader modify of the Android Go initiative is underway, at the very least for applications. Android 12 Go with numerous changes was announced at the conclude of very last year for a 2022 start, though YouTube Go’s pending removal suggests that the key apps are optimized ample. 

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