‘Combine forces:’ Orlando leaders unveil new branding partnership to encourage tourism, enterprise

ORLANDO, Fla. – Orlando leaders unveiled a new branding partnership to encourage the spot for tourism and business enterprise.

Visit Orlando and the Orlando Financial Partnership mentioned they will “combine forces” to showcase the town as a location for tourism, small business and meetings. The new branding drives property the thought that Orlando is “unbelievably serious.”

“For the initially time at any time, our vacation spot will have just one voice, a single appear, one particular come to feel and one manufacturer that we acquire to the sector,” reported Cassandra Matej, the CEO of Visit Orlando.

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Matej and Orlando Economic Partnership President CEO Tim Giuliani showed a online video advertising and marketing all areas that make Orlando the city what it is — from topic parks, to corporations and more.

“This is the area in which you can dwell in the minute or make recollections that in no way fade. Where unicorns occur in the type of startups, exactly where you can be your genuine supercharged self, wherever whimsy and innovation are significant small business. Below something is achievable, if you can consider it and that is what helps make Orlando unbelievably serious,” the movie explained.

As aspect of the new branding, Matej and Guiliani announced a new Orlando Unbelievably Authentic lifestyle job that is a multi-12 months initiative to “engage our local creatives, to inject their soul into this movement and categorical it in a way that they really feel is truly authentic to Orlando.”

Giuliani stated just one thought is to build a new symbol for the place and an Orlando signal to make it a “perfect spot” for images and movies.


“(Orlando is) place the place so a lot of points arrive jointly. Where people today like to arrive check out but also that very same creativeness that goes into topic parks has long gone into the a lot of industries that we have below — specifically modeling, simulation and teaching industry — that is the very best in the planet, and a whole lot of people today really do not know that is housed right here in Orlando,” Orlando Mayor Buddy Dyer explained.

Dyer and Orange County Mayor Jerry Demings were in attendance and spoke on the new partnership.

“Research displays that people consider residing in destinations that they encounter on holiday vacation or at a meeting. It is not challenging to think about how a CEO who visits Orlando for a convention or family members holiday vacation could then want to move her business here. Our audiences intersect and in order to have a more impression on a reliable basis, we have made a persuasive message on the reasons to check out, move or start off a enterprise in the Orlando location,” Dyer mentioned.


This comes times soon after Orange County noted its “highest regular collections ever” for tourism tax.

Orange County Comptroller Phil Diamond introduced the county’s Vacationer Enhancement Tax collections for March 2022 were being 118.2% greater than in March 2021, as effectively as hundreds of thousands of bucks larger than any month-to-month assortment report posted in the previous a number of fiscal several years.

“…these were being the greatest monthly collections at any time, shattering the former substantial established in March 2019 by $7.3 million or 23%!” Diamond said in a assertion.

The most current report shows that variation, with March 2022 highlighted as a high-water mark in the ongoing expansion period subsequent dismal collections numbers noted when the COVID pandemic achieved Florida.


“When we blend forces and invest in economic and community improvement and marketplace Orlando as a desired destination for tourism, company and conferences we can improve our model id and acquire the area to the subsequent degree,” Demings explained.

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