21-12 months-old entrepreneur launches sneaker retail outlet at Briarwood Mall

ANN ARBOR, MI — Drake Johnson may perhaps be young, but he’s now the operator of two shoe reseller destinations — the newest in Ann Arbor’s Briarwood Mall.

Johnson, 21, opened the next and most recent location of Restrikted in the mall in mid-Could. The retailer focuses on purchasing and advertising unworn but preowned sneakers from models like Air Jordan, Yeezy, Vlone, Anti Social, Kaws, Supreme and Offwhite.

The Briarwood shop arrives immediately after Johnson’s to start with shop at RiverTown Crossings in Grandville.

Johnson started his entrepreneurial ventures at age 13 when he started cleaning and customizing footwear. At 15, he commenced acquiring and reselling collector footwear. In Oct 2020, he introduced Sole Slayer, which he inevitably sold to his co-operator and then launched Restrikted the upcoming 12 months.

“I’ve usually been a truly self-determined person,” Johnson explained.

Restrikted sells sneakers at sector benefit, confirmed possibly as a result of Johnson or by way of CheckCheck, an on-line model verification provider.

Johnson hopes his shop can demonstrate youthful people they really don’t have to go to higher education to be prosperous, he mentioned, including that he only did a few semesters of faculty right before dropping out to start Sole Slayer.

Opening his individual keep was “extremely overwhelming” and finding out how to navigate taxes and producing an LLC has inspired him, he reported, to inevitably start off a Youtube channel to walk some others through the method.

But the most tough portion of enterprise ownership has been “being content and material with the success we have noticed,” he explained.

“I’m always striving for much more and just setting plans even larger than they had been, and just knowing we’re executing good, we’re performing Okay (has been difficult),” Johnson said.

Johnson credits his results in component to the affect of Chauncy Williams, his Muskegon Middle College sixth-grade teacher, who pushed him to examine textbooks about financial literacy and entrepreneurship. Even though Johnson had signed up to serve in the U.S. Air Pressure — “I had a ship out day and all the things,” he mentioned — people ebook conversations with Williams ultimately “really motivated a great deal on how my daily life projected.”

“I experience like that was one of my finest conclusions I manufactured — not to go — simply because I would however be there possibly for a further yr now,” Johnson reported. “And none of this would be achieved.”

Johnson hopes to return to college at some point, either learning business or architecture. He explained he also has strategies to launch a 3rd Restrikted spot at Southland Center in Taylor.

His largest takeaway so much has been “kind of cliché,” he mentioned.

“It’s genuinely just to under no circumstances give up and to truly observe your goals,” Johnson stated.

Restrikted is open from noon to 6 p.m. Monday by means of Thursday, 10 a.m. to 9 p.m. Friday and Saturday and midday to 6 p.m. Sunday. Obtain Restrikted on social media.

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